Project Description
HOFFMEISTER Leuchten
Light + building, Frankfurt, Germany
Hoffmeister introducted a new and very unusual way of presenting themselves at the light + building trade show. No exhibits were physically shown at the stand, all products were presented digitally – on touch screen, iPad, image film, additionally accompanied with a print campaign and catalogue.
SKILLS
Layout & Design
InDesign
Photoshop
CATEGORIES
Graphic Design
ART DIRECTION
Christian Brandes
Image brochure
Light + building, Frankfurt, Germany
This brochure was meant to be a teaser campaign to introduce the new lighting catergories.
Text as a design element on its own, illustration the function of each category element. The story was made up around the name of one the new lights – gin.o and gin.a
SKILLS
Layout & Design
Pre-print production
CATEGORIES
Graphic Design
Story writing
Concept
PHOTOGRPAHY
Markus Böker
Let’s Work Together
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